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Digital Marketing

What are UX Signals and Why You Should Care About Them

UX signals are behavioral patterns measured by Google to determine a user’s experience on your site. Two of the most crucial of these behavioral metrics are click through rate (CTR), and bounce rate. These two metrics affect your rankings in major ways so it’s… Read More

Optimizing your YouTube Channel for SEO

Did you know that YouTube pulls just as much attention as television? Did you also know that YouTube mobile users are twice as likely to pay attention to a video in app than the ordinary television viewer will to the TV? Many people… Read More

The ABCs of SEO

SEO Definitions  Algorithms – Complicated mathematical formulas and processes used by search engines to pull specific information from their index. Alt Tag – A line of text that is… Read More

Web Stories for WordPress and What They Mean for Your Content

If you’re not fully immersed in social media and Google updates, you may not know what I’m talking about here, so let me fill you in. A web story is a fullscreen, interactive visual storytelling format intended for mobile users. Displaying content this way… Read More

Local SEO, Part II: Social Media for Business

Make sure to read our previous blog about local SEO and how to get started! Social Media Profiles for Businesses After you have claimed your Google My Business listing, made a good, professional website, and made it mobile-friendly, creating social media profiles for your business… Read More

Why You Need to Pivot Your Marketing Strategy | Google’s May 2020 Core Update

On May 4th, 2020, Google announced that it has officially rolled out a broad core algorithm update. While we can’t predict what this… Read More

Get Your Greatest Reach by Cross Posting Content

Cross-posting your content gives your content new life and tons of new views. And let’s be honest, it also saves TONS of time! The internet is a big place… Read More

Refreshing Content Helps Your Rankings on Google

Organize Your Entryway Just like our homes, businesses also need to be freshened up and reorganized from time to time. If you’ve been in business for more than a year, it’s likely you’ve… Read More

Celebrating 7 Years: Cindy Whiteman

On April 1st, 2013, Team WTI gained an amazing individual as an employee. Here we are 7 years later! Here is to celebrating Cindy Whiteman, our Digital Marketing Director! To Cindy, you are an incredible person inside and out. From all of us at… Read More

How Outdated SEO Tactics Can Hurt Your Rankings

Once upon a time, you could trick Google into ranking your site higher in search results, but those days are long gone friends. This post outlines a few outdated SEO… Read More

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Paul Trzcinko, Assistant Marketing Manager | Rhino Carbon Fiber™

Websites to Impress was outstanding to work with. They responded promptly and made a variety of suggestions and improvements to our website throughout the build. We were able to launch on an outlined due date without any hiccups, and overall it was a pleasant experience working with a knowledgeable and dedicated staff.