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Search Engine Optimization

The ABCs of SEO

SEO Definitions  Algorithms – Complicated mathematical formulas and processes used by search engines to pull specific information from their index. Alt Tag – A line of text that is… Read More

Why You Need to Pivot Your Marketing Strategy | Google’s May 2020 Core Update

On May 4th, 2020, Google announced that it has officially rolled out a broad core algorithm update. While we can’t predict what this… Read More

Refreshing Content Helps Your Rankings on Google

Organize Your Entryway Just like our homes, businesses also need to be freshened up and reorganized from time to time. If you’ve been in business for more than a year, it’s likely you’ve… Read More

How Outdated SEO Tactics Can Hurt Your Rankings

Once upon a time, you could trick Google into ranking your site higher in search results, but those days are long gone friends. This post outlines a few outdated SEO… Read More

Digital Marketing During COVID-19

  Everything seems to be up in the air right now with the spread of COVID-19, but one thing that we know to be true during this time, is that digital marketing for businesses is more… Read More

Is Social Media Important for My Business?

Social media is an important part of getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other… Read More

Do Image File Names Matter for SEO?

William Shakespeare didn’t know much about SEO, but he did know how to make his writing memorable. “A photo by any other name will help your SEO,”… Read More

Give Your Contact Page a Little Love (Part 1)

The little contact page is a vital part of your website. However, people tend to overlook it, not realizing they could be losing customers and conversions. Here are some tips from our… Read More

Give Your Contact Page a Little Love (Part 2)

In my last post, I went over some suggestions to make your “Contact Us” page a little more robust. This post will go over some mistakes to avoid on your contact page. If a potential or current customer gets frustrated trying to contact you,… Read More

Google’s Betting BERT Can Understand You

For those of us that use search engines a lot, you know that there are certain ways you have to phrase things to get the right results. According to Pandu Nayak, Google Fellow and Vice President of Search, Google receives… Read More

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Paul Trzcinko, Assistant Marketing Manager | Rhino Carbon Fiber™

Websites to Impress was outstanding to work with. They responded promptly and made a variety of suggestions and improvements to our website throughout the build. We were able to launch on an outlined due date without any hiccups, and overall it was a pleasant experience working with a knowledgeable and dedicated staff.