New LinkedIn Feature Helps Others Pronounce Your Name

By: TeamWTI | Date: July 24, 2020

Categories: Social Media Management, Uncategorized,

Tags: LinkedIn Marketing, Social Media Changes,

Names are personal. Your name is at the very center of who you are. However, all too frequently, business acquaintances, colleagues, and professional contacts may stumble over your name, or you may find yourself stumbling over theirs. To help solve the issue, LinkedIn recently added a new feature that lets users add audio clips of their name to a profile.

White and orange coffee cup featuring the word Hello next to a smartphone with an orange case

As a social networking site geared toward professionals, LinkedIn is about making business connections. Employers can use the site to post job openings while job seekers can post their resume and experiences.

While it’s easy to discover a LinkedIn user’s work experience, education, and professional training, it was harder to know how to pronounce their name. Seeing a name in writing doesn’t easily translate to knowing how to pronounce it.

Mispronouncing A Name Can Be A Costly Mistake

While mispronouncing a name can be awkward, in the business world, it also can be costly. Athletic gear company Nike apparently lost their sneaker sponsorship with basketball superstar Stephen (pronounced Steff-en) Curry to rival Under Armour after Nike executives referred to him as “Steph-on.” 

LinkedIn’s audio name feature is geared toward eliminating those types of mistakes. With the new feature, you can record a short clip (up to 10 seconds) pronouncing your name.  When you make your recording, LinkedIn recommends you:

  • Limit background noise
  • Speak slowly
  • Pronounce each syllable clearly
  • Hold the phone about four inches from your mouth

At the moment, you’re only able to record the audio clip on mobile devices, not the desktop site. However, once a recording has been made, playback of the pronunciation is available on all platforms.

A small megaphone icon appears next to profiles that include an audio pronunciation. This will allow potential employers, businesses colleagues, and other LinkedIn contacts to listen and hear how you pronounce your name.

Likewise, you’ll be able to listen to the pronunciation of the names of your own LinkedIn connections.

LinkedIn offers a help center guide to help with any questions you may have about making your recording.

Team WTI Can Answer Your LinkedIn Questions And Help Market Your Business

At Team WTI, we see businesses increasingly turning to LinkedIn, and LinkedIn advertising has become a valuable business-to-business option.

To learn more about how our team of social media experts can help your business navigate platforms like LinkedIn, contact us today.



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