Optimizing your YouTube Channel for SEO

By: TeamWTI | Date: October 1, 2020

Categories: Digital Marketing, Social Media Management,

Tags: optimization, rankings, SEO, social media, YouTube,

Did you know that YouTube pulls just as much attention as television? Did you also know that YouTube mobile users are twice as likely to pay attention to a video in app than the ordinary television viewer will to the TV? Many people do not realize how powerful the YouTube platform has become for influencing users. Up to 70% of YouTube users use the service to inform their purchases. What all of this data says is that YouTube is a great tool for marketing your business. The first step is optimizing your YouTube channel.

SEO Optimization for your Business’ YouTube Channel

Optimizing your YouTube channel makes you search friendly in app and through regular search engine results. As many of us know, Google is the most used search engine but YouTube follows quickly behind as the second most used search engine. Making sure your channel is optimized improves your SERP rankings. Here are a few great and easy ways to optimize your channel:

  • optimizing youtubeUse a keyword in your channel name.
  • Fill out the “About Us” page.
  • Use channel keyword tags.
  • Update your channel trailer.
  • Try to upload longer videos. (Average length is 14 min., 15 secs.)
  • Hook your viewers within 15 seconds.
  • Put your videos into organized playlists.
  • Say keywords in your videos.
  • Encourage viewers to engage with your video (liking, commenting, & subscribing)
  • Customize your video thumbnails. Use color, clear font, and interesting photos.
  • Use compelling language in your titles.
  • Provide subtitles/closed captions for user accessibility.
  • Consider going live on YouTube with Q&As, giveaways, and more.

All of these little things help a lot in different ways. Your goal on YouTube is to show in results, be interesting enough to keep attention, be accessible, and grow your following. Need some help along the way? Team WTI can provide you with social media management services. We have the knowledge and experience to make sure your business sees results on your social media platforms. Give us a call today!


Paul Trzcinko, Assistant Marketing Manager | Rhino Carbon Fiber™

Websites to Impress was outstanding to work with. They responded promptly and made a variety of suggestions and improvements to our website throughout the build. We were able to launch on an outlined due date without any hiccups, and overall it was a pleasant experience working with a knowledgeable and dedicated staff.