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Understanding Your Target Audience

By: Team WTI | Date: November 30, 2022

Categories: Digital Marketing, Team WTI Articles,

Tags: Digital Marketing, Team WTI,

Understanding Your Target Audience

(and Using it to Your Advantage in Digital Marketing) As a business owner, you have most likely tried or considered many forms of marketing. TV or radio ads, billboards, newspaper ads, and other forms of traditional marketing. One… Read More

4 Easy Ways To Improve Your Local Rankings

Local searches are a gold mine for small businesses. Nearly 50% of all online searches are people searching for local businesses or services. When customers search phrases like “plumber near me,” “local electrician” or “home… Read More

Google Ads 101: Negative Keywords

By: Team WTI | Date: March 22, 2022

Categories: PPC Essentials,

Tags: Digital Marketing, Google Ads, PPC Articles,

Google Ads 101: Negative Keywords

Google Ads is a vast and often confusing avenue for digital marketing. There are many moving parts that make up the application and constantly updating. Mostly everyone knows about keywords and how they are important, but not many non digital marketers know… Read More

Digital Marketing For General Contractors

General contractors rely on leads to bring in work… Read More

SEO Do’s and Don’ts

Any business with a website will need SEO, or Search Engine Optimization. Just having a website will not automatically bring in visitors and conversions. Putting consistent work into your site is the only way to stand out to search engines like… Read More

All about Meta & the Metaverse (at least what we know)

Meta – Origin: from Greek meta ‘with, across, or after. What IS Meta? So Facebook has rebranded and surely you’ve heard the term “Meta”… Read More

Digital Marketing For Electricians

Electricians are experts at understanding wiring, circuits, and keeping the lights on. But how… Read More

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