News

Video Ads on Amazon

By: TeamWTI | Date: September 29, 2020

Categories: Amazon Advertising, Videos,

Tags: Amazon Sponsored Brand Ads, Amazon Video Ads,

Amazon Video Ads (under Sponsored Brands) can bring higher CTR and better sales.

Recently we’ve started using video ads in Amazon to improve the click-through rate (CTR for brands that we work with. Videos are a great way to engage shoppers and show off your product in a more visual way. We’ve noticed that video ads have improved the overall click-through rate for the brands we work with. So where do you find these video ads in Amazon?

Click on “Create Campaign’ to find the campaign options below from your campaign management screen:

amazon video ads

Click on the “Continue” button under Sponsored Brands. You will see the Video Beta option below as an option:

Amazon Video Ads under sponsored brands

Once you click “Video Beta” you will enter in the criteria for the campaign. Note that you can only promote a single product with a video at this time. It’s very important to understand the criteria that need to be met to upload a video. The video will need to be approved by Amazon. It says it can take up to 3 days but we have found that they are typically approved/rejected within the first 24 hours after creation. Below you will see the criteria for creating a video to use in Ads for Amazon:

Video Ad Criteria for Amazon

To learn more about video ads you can click on this link or contact our team. Video ads don’t have to be fancy, but they should show off your product and its benefits quickly. Most visitors will decide they are interested in your product in the first few seconds of the video so make sure to get to the point and be clear in your message. There are many video tools to make great, simple videos such as Promo or even iMovie on your Mac. For assistance on video ads contact us today at 309-489-0026. To learn more about Amazon Advertising click here.

 

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