Can Website Design Boost Traffic?

By: Team WTI | Date: June 17, 2021

Categories: Digital Marketing, Web Development, Website Design Articles,

Tags: Website Design Articles, Website Traffic,

We can all agree that website design is an integral part of a business, but did you know the way a website looks can actually boost traffic? Making the first impression to potential customers is key. According to WebFX.com, 94% of first impressions from users are related to the design of your site. Having a professional-looking website is a sure-fire way to have users stay on your site. It even has the influence to determine if customers buy something from your business.

How Can a Website’s Design Increase Sales?

Your website’s design can influence users to determine if your company is credible. If a site is not up to date, users will not see your company as trustworthy and will back out for your site. Which in turn, will cause a loss of sales. When your site is up to date, clean, and modern looking this will make visitors more comfortable browsing the site. Making a site easy to use and giving the visitor a good experience will ensure that they stay longer and produce more conversions for your business.

Some Ways to Improve Your Websites Design

Integrate Responsive Design

A responsive design makes sure your site is optimized for any device that someone uses, whether that be desktop or mobile.

Make the Action Buttons Standout

One way to increase sales on your website is to make “Action Buttons” stand out. These buttons will lead users to a purchase or contact page that will engage them to easily make a conversion.

Use High-Quality Images

Visuals are critical for keeping users engaged with your site. Using too much text without any breaks can make the page feel overwhelming and push visitors away.

Organize Navigation

When designing a website, focusing on organization and ease of use will ensure that the user will be able to find products and services making it more likely they will make a conversion.

Use White Space

One mistake many companies do when designing their website is trying to fill every inch with information. This can make a site feel overwhelming. Using whitespace can help the user focus on pertinent information.

Website Design is a Crucial Part of your Business

Designing a well-organized and visually pleasing website can make or break your business. Revamping and updating can seem like a daunting task, but that’s why Team WTI is here! If you want to learn more about how you can optimize your website or any further questions contact us!