A well-built website is the foundation everything else depends on. Technical SEO makes sure your site is structured in a way that search engines can read, understand, and rank — and that visitors have a fast, seamless experience when they arrive.
As search continues to evolve, we’re also helping clients stay ahead of the shift toward AI-powered search — ensuring your business is positioned to be found however and wherever people are looking.
Technical SEO That Supports Every Other Strategy
The behind-the-scenes work that helps your website perform at its best.
Even the best content and strongest SEO strategy won’t reach their full potential if the underlying website has technical issues. Site speed, mobile performance, crawlability, and structured data all play a role in how search engines evaluate and rank your site — and in how real visitors experience it.
Team WTI audits and addresses the technical factors that affect your search performance, so the rest of your digital marketing strategy has a solid foundation to build on.
Technical SEO services include:
- Site speed and Core Web Vitals optimization
- Mobile-friendliness across all devices and screen sizes
- Site architecture and internal linking improvements
- Schema markup to help search engines better understand your content
- Crawl error identification and resolution
- HTTPS and site security review
- XML sitemap and robots.txt configuration
- Indexing reviews to ensure the right pages are being found
Google Tag Manager & Conversion Tracking
Know what’s working — and make better decisions because of it.
Understanding what happens after someone lands on your website is just as important as getting them there. Google Tag Manager makes it possible to track key actions — form submissions, phone calls, clicks, and more — without requiring constant changes to your website’s code.
We use Google Tag Manager to set up and manage tracking that gives you a clearer picture of how visitors interact with your site and where your leads are actually coming from.
Conversion tracking services include:
- Google Tag Manager setup and configuration
- Goal and conversion tracking in Google Analytics 4
- Form submission and phone call tracking
- Campaign attribution to connect ad spend to real results
- Ongoing tag audits to keep tracking accurate over time
AI Optimization
Helping your business stay visible as search evolves beyond the traditional results page.
Search is changing. AI-powered tools — including Google’s AI Overviews, ChatGPT, and other large language models — are increasingly becoming part of how people find information, discover businesses, and make decisions. Being found in traditional search results is still essential, but it’s no longer the whole picture.
AI Optimization is an emerging practice focused on helping businesses appear in AI-generated responses and summaries — not just in the ten blue links. The strategies overlap with strong foundational SEO, but require additional attention to how your content is structured, how authoritative your site is, and how clearly your expertise comes through.
This is still a developing space, and we’re honest about that. What we do know is that businesses with well-structured, trustworthy, clearly written content are better positioned — and that’s where we focus.
Our current approach includes:
- Structured content and schema markup to help AI tools interpret your site accurately
- LLMs.txt file implementation to provide AI systems with clear information about your business
- E-E-A-T alignment — ensuring your site demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness
- Monitoring how your business appears in AI-generated search results
- Ongoing guidance as best practices in this space continue to develop
