Should Your Business Use Video for Your Marketing Campaign?

By: Team WTI | Date: June 25, 2021

Categories: Digital Marketing, Videos,

Tags: Digital Marketing, Team WTI, Video, Video Content, Video Marketing,

While using videos to market a business isn’t a revolutionary marketing tactic, it is hardly the most popular method that companies use, but should your business be implementing more videos in their advertising? The statistics say that you should. According to Promo.com, videos have a 20% higher click-through rate than picture advertisements, but what makes videos so effective?

Why Should You Use More Videos?

Simply put, videos are easy to consume. With videos, the user doesn’t have to put much effort into consuming your content. By using videos, users don’t have to read as much and are more entertained than using a static picture. You can give more information with videos in less time and space compared to images or text. Even though users use less effort when watching videos they stay engaged longer. Having one video on your site will have users stay 5 times longer.

Before the internet and social media, a company would have to hire a production company along with a variety of other costs for traditional TV advertisement, but now there is a multitude of resources that a company can use to make videos. So it’s easier and cheaper than ever to add professional-looking videos to enhance your marketing campaign.

Types of Videos

There is a handful type of videos a company can use for its advertisement. A really good video ad can even make it feel like a user isn’t watching a commercial. One type of video you can use is a product video. Potential customers like to know information about the product they’re about to buy, so using this type of video will help give more information to consumers about the product. An example of this may be a customer review or a product demonstration.

Another type of video is an explainer. This type of ad is good for products that are technical or too complex to understand just by looking at a picture. This video should explain what the product is and what kind of problems it solves, all while showing its key features to tell potential customers why this product or service is something they need.

Want to Get Started?

Do you want to start using video ads but don’t know where to begin? That’s where Team WTI comes in! Contact us to learn more about what we can do to help your business!