How SERP Builds Content Strategy

By: Team WTI | Date: August 16, 2021

Categories: Search Engine Optimization,

Tags: content marketing, SEO, SERP,

Most marketers approach SERP (Search Engine Result Page) features the wrong way. They typically ask what they can do to rank with SERP features. Instead, they should think about what SERP features can do to format your content strategy. By thinking of SERP in a different way, businesses can build a successful content strategy that speaks to their target demographic.

SERP features are made to give clients the most relevant answers to their questions. The exact language and format of each feature is the most accurate representation of the type of language and content format that your audience seeks. As a digital marketer, this is gold. With a little digging, you can copy the keyword topics, style, and format of the SERP features present for your target keywords. Creating content that engages your audience where they are in the buyer’s journey, and in the format they desire. 

Features

Knowledge Graphs show high-level information and keyword definitions.

Featured Snippet often provides keyword definitions and explanations of concepts or problems. It provides definitions or shows answers to “what is” questions. 

Related Questions are the questions that begin with “what is” and “how-to” they give added information to related search queries.

Image Pack shows a one-word or short-tail keyword query.

Reviews show that your audience is actively searching for and comparing solutions.

Video and how-to videos indicate the high-level thinking of the awareness stage.

More Info

Using these features will help any company create content to rank on the results page. Creating new content that will appear on search pages will help a business attract new clients. If you have any questions or want any more information contact us!