What is the Meaning of Semantic SEO?

By: Team WTI | Date: January 24, 2022

Categories: Digital Marketing, Search Engine Optimization, Team WTI Articles, WTI,

Tags: Search Engine Optimization|SEO, SEO, SEO Articles, SEO Trends,

Just as the internet has evolved over time, so has the process of SEO, or search engine optimization. SEO started with the use of keywords that people search for and inserting those keywords into content such as website pages and posts. Things have changed, however, and it is now important to understand the meaning of semantic SEO.  So just what does it mean and how does this affect your online presence? 

Semantic SEO Means Deeper Keyword Analysis

Having keywords in your content still remains a central part of a good SEO strategy. Traditional keyword research should still be the starting point of good content writing. With that in mind, now we have to take things to the next level by employing Semantic SEO solutions, which is not just looking at a simple search query, instead, it takes a holistic view of what topic is your searcher looking for and what is their specific intent.

By providing the information that answers more than a simple query, your content can take on more value to both your readers and for you as well. Utilizing semantic SEO you can:

• Rank for a larger number of keywords
• Potentially rank for a longer period of time

How Do You Use Semantic SEO? 

The key to semantic SEO is determining the meaning of WHY people are performing a specific query. This information can be found in SERPs. You can use the information found in sections on the page such as: 

• “People Also Ask” 
• “Related Searches” 

For example, when you run a search for “Pop Up Tent” you can scroll down and see the “People Also Ask” section. This provides deeper information than just the simple query for pop up tents, and can help drive your content to address specific inquiries:

Additionally, you can use information in the search bar drop-down when you run a search on Google. This can also provide information to guide the topics you cover in your content. You can see this in the example here on a search for “Home Remodeling”:

By using the information in these sections, you can narrow down your topics to really address the “why” behind what question a searcher is seeking to answer. 

Do You Need Help With Content Writing?

Looking for content writing that utilizes semantic SEO to help your business rank for more keywords, and for a longer time? The Digital Marketing team at Team WTI provides SEO services, including content writing. By getting to know your business, and performing in-depth keyword analysis, we have the tools to create content that addresses the “why” behind keyword searches. Contact us today to learn more! Learn more about the services we provide, and our team by visiting our Facebook page.