The right ad, in front of the right person, at the right moment — that’s what online advertising does well. From search engines to social media, we build and manage campaigns designed to get your business noticed by the people most likely to become customers.
Whether you’re looking to drive more leads, increase brand awareness, or reach a specific audience, Team WTI develops targeted advertising strategies across the platforms that matter most to your business.
Search Advertising
Reach customers who are already looking for what you offer.
Search advertising puts your business at the top of results when someone is actively searching for your product or service. You only pay when someone clicks — which means your budget is going toward people who are already interested.
We manage campaigns on both Google Ads and Microsoft Advertising (Bing), so your business is covered across the two largest search networks. From keyword research and ad copy to audience targeting and ongoing optimization, we handle the strategy so you can focus on running your business.
Google Local Service Ads
Be the first business local customers see — and only pay when they contact you.
Google Local Service Ads appear above traditional search results, displaying your business name, rating, and a direct call button. Unlike standard pay-per-click ads, you only pay when a customer contacts you directly through the ad — making them one of the most cost-efficient options available for local service businesses.
Not every business or industry qualifies, and we’ll be upfront with you about whether Local Service Ads are a good fit before we get started.
YouTube Advertising
Connect with your audience through video on the world’s second-largest search engine.
YouTube reaches more than two billion users and offers some of the most engaging ad formats available. Video ads allow you to build brand awareness, showcase your products or services, and stay top of mind with your audience — targeted by interest, search behavior, demographics, and more.
Whether you’re new to video advertising or looking to improve an existing campaign, we’ll help you find the right format and strategy for your goals.
Social Media Advertising
Reach the right people based on who they are, not just what they searched for.
Social media advertising lets you target audiences by location, interests, behaviors, job title, industry, and more — making it a powerful tool for both consumer-facing and B2B businesses.
Meta Ads (Facebook & Instagram) are ideal for reaching consumers with detailed demographic and interest targeting, promoting offers, and retargeting people who’ve already visited your website. LinkedIn Ads are built for B2B — connecting you with decision-makers by company size, job title, and industry.
Advertising is even more effective when paired with a consistent organic social media strategy. Team WTI offers social media management services that help keep your business active, engaging, and connected with your audience. Together, organic content and paid advertising can help maximize your visibility and results.
Frequently Asked Questions
It depends on your industry, goals, and how competitive your market is. We’ll help you figure out a realistic starting point and adjust from there based on what’s working. Most platforms don’t require a minimum spend, but campaigns need enough budget to gather data and optimize effectively.
Your ad budget goes directly to the platform — Google, Meta, LinkedIn, etc. Our management fee is separate and covers strategy, setup, optimization, and reporting. We’ll always be clear about both numbers before we get started.
Search ads can start driving traffic within days of going live. Consistent leads and optimized performance typically take 60–90 days as we gather data and refine the campaign. We set realistic expectations from the start.
Google Ads are traditional pay-per-click ads that appear in search results — you pay each time someone clicks. Local Service Ads appear above those results with your name, rating, and a call button, and you only pay when a customer contacts you directly. LSAs are available for specific service-based industries, so not every business qualifies.
We send regular reports focused on the metrics that actually matter — clicks, leads, calls, conversions, and cost per result. You’ll always have a clear picture of where your budget is going and what it’s producing.
Yes. Accounts are set up in your name and you retain full access. Your data and history always belong to you.
Yes. We’ll audit what’s currently running, identify what’s working and what isn’t, and build from there.