Amazon Advertising

For the majority of online shoppers, Amazon is the first stop. Among those who’ve made online purchases, 92 percent say they’ve shopped at Amazon. More than 40 percent buy goods from Amazon at least once a month.

Our team can help your company utilize Amazon Advertising to improve the visibility of individual products, boost brand awareness, and inspire customer loyalty.

Components of Amazon Advertising

Sponsored Products – We can help your company can improve the visibility of a single product with Amazon Sponsored Products. Ads will appear in Amazon search results and product pages to help customers discover and purchase your product. Ads appear on the first page of search results and product pages, giving your product a visibility boost. We will help your company use Amazon Sponsored Products to reach customers searching for products like yours.

Sponsored Display – These types of ads help you to grow your business by reaching relevant audiences on and off Amazon. You can target the following ways:

• Audiences – You can choose which audiences you want to see your ads.
• Product targeting – You can choose specific products or categories to target your ads.

Sponsored Brands – Our team will help your company improve brand awareness through Amazon Sponsored Brands. We will help your company have a logo, custom headline, and up to three products featured. Amazon places Sponsored Brand ads on search result pages. A Sponsored Brands ad can help customers discover and recognize your company and the products you offer.

Stores – We can design your company’s own Amazon Store page to help shoppers discover your brand and products. The page will feature your own amazon.com web address. Using analytic insight, we can help you understand your store’s sales and traffic sources. A better understanding of your customers and their shopping habits can increase sales.

How does the power of Amazon pertain to Amazon? See the NPR article and results of an NPR/Marist survey by clicking this link.