How to Get Started with Social Media Marketing

By: Team WTI | Date: June 26, 2020

Categories: Internet Marketing, Social Media Management,

Tags: Facebook, Instagram, LinkedIn, Pinterest, YouTube,

With so many platforms available, it can be overwhelming to decide where to focus your efforts. Don’t worry—we’ve broken down the top platforms to help you get started with social media marketing.

Facebook

If you’re running a business through a personal profile, it’s time to switch to a Business Page. Not only does this align with Facebook’s policies, but it also protects your business and provides tools to grow.

• What to Include:
  • Your business name, description, hours, and contact info.
  • Posts that highlight your value and explain why customers should choose you over competitors.

Facebook works well for sharing longer, informative posts, but don’t forget to pair them with eye-catching images or videos to grab attention. While it’s okay to start by using your Facebook page as a mini-blog, it’s a good idea to eventually invest in your own website for more control and professionalism.

Instagram

Instagram is all about visuals. Your profile should make a great first impression with content that reflects your brand’s mission.

• Tips for Success:
  • Use a clear and concise bio.
  • Post high-quality images or videos that represent your business.
  • Ensure your grid (the first 9-12 posts) tells a cohesive story about your brand.

You can also use Instagram as a portfolio. Share your best work, customer testimonials, or featured blog images to drive traffic to your site.

Pinterest

More than just a collection of recipes and DIY projects, Pinterest is a powerful visual search engine. People use it to discover ideas—and that includes finding businesses like yours.

• Create boards that align with your services or products.
• Pin content from your website, like blog posts or portfolio pieces.
• Think strategically: What would your ideal customer search for?

With Pinterest, the possibilities are endless when it comes to driving traffic to your website.

LinkedIn

Think of LinkedIn as a professional networking hub. It’s where you connect with other professionals, share industry insights, and promote your business to a more career-focused audience.

Use LinkedIn to:

• Build credibility through thought leadership posts.
• Post job openings and recruit talent.
• Share articles or data that showcase your expertise.

Don’t Get Overwhelmed

It’s tempting to dive into every platform at once, but starting small is often the smartest approach.

• Choose 2–3 platforms where your audience is most active.
• Test out different types of content to see what resonates.
• Adjust your strategy as you learn what works.

Social media is a powerful tool for business growth, but it can be time-consuming to manage effectively. That’s where Team WTI comes in. Let Team WTI take the stress out of social media, so you can focus on what you do best—running your business!