Google Business Profile: Why it is Important for Your Business

By: Team WTI | Date: July 9, 2021

Categories: Digital Marketing, Local SEO, Search Engine Optimization, Team WTI Articles, Videos,

Tags: Digital Marketing, Google, Google My Business, SEO, SEO Articles, Team WTI,

A Low-Cost Way to Show Up in Google Search Results

You may have a listing on Google Business Profile. You may not have considered a listing for your business. Either way, you may not be aware of the benefits you have with a Google Business Profile listing. A Google Business Profile listing allows your business to show up in Google Search results, and the best part is that you will be easier to find in search results! This is a fantastic opportunity to give your business added traction on Google. So, what are the benefits, and what do you get with a listing? Let’s take a closer look. Check out the video, then read on!

What Exactly is a Google Business Profile Page?

Adding a Google Business Profile listing (previously known as Google Places for Business and Google Business Profile) allows your business to show on Google Maps and in local search results. You can include relevant and important information about your business, such as:

• Links to your website
• Hours of operation
• Contact information
• Directions to your storefront or physical location
• Services you provide

At some point in time, you most likely have done a search such as “automotive service near me.” Your search results will include a list of nearby local businesses where your vehicle can be serviced. When you set up and optimize a Google Business Profile listing, you show up in local results, whereas if you do not have a listing, you do not show up. So, in addition to being a free listing, it should also be considered a necessity for your business.

How Do You Optimize a Google Business Profile Listing?

First and foremost, it is important to have accurate, updated information on your listing for everything you see listed above—hours of operation, website links, etc. A complete and precise list of your services lets searchers know if you have the right service for them. Filling out as much information as possible and keeping it up-to-date is necessary.

Include a definitive description of your business. This introduces your business and what you can do for your clients and customers. A well-written description intends to get the searcher to click and visit your website and ultimately get them to contact you!

What are Google Business Profile Posts?

One newer addition to Google Business Profile listings is Posts. You can generate additional interest in your business by adding a post with attractive graphics and interesting content. There are several types of posts that you can include in your profile:

• Add Offer: Let searchers know right up front about special offers or specials that your business currently has available. You can add a button on your post to click and “Get Offer.”
• Add Update: If your website has a blog or “news and articles” page, you can add a link to your latest articles with appealing graphics. Add a link to your article with the “Learn More” button.
• Add Event: Do you have an exciting event in the near future that you would like searchers to know about? Include a link to information about your event with the “Reserve” or “Sign Up” buttons.
• Add Product: In your post, you can conveniently tell searchers about your newest products. Use the “Buy” button to direct potential customers to your online store.

Posts are an excellent way to provide direct information about what Google searchers want, giving them more incentive to visit your website or contact you. Set your Google Business Profile page up for success by including posts.

Would You Like Help With a Google Business Profile Page?

All this information may seem like a lot to navigate through. There is help! Team WTI has a professional group of digital marketing specialists who can work directly with you to set up and maintain your Google Business Profile listing so you can get the most out of it. We are here to answer your questions and greatly improve your local search results. Contact us today to get started! We can help you maintain a listing by updating it with accurate information and attractive, exciting content if you already have a listing.

To learn more about Team WTI, meet our team members, and learn more about our services, visit our Facebook page. For more informative videos, check out our YouTube channel.