How Internal Links Help SEO

By: Team WTI | Date: November 16, 2021

Categories: Local SEO, Search Engine Optimization,

Tags: Internal Linking, Search Engine Optimization|SEO, SEO,

Are you wanting more traffic on your website? Boosting your SEO is a proven tactic that helps bring people to your site and more likely to explore your page. An important way to boost traffic is using internal links. What exactly is an internal link? An internal link is any link from one page on your website that links to another page on your site.

Importance of Internal Links

Linking is an important element in SEO and comes in a variety of forms. One of the best things about internal linking is that the site owner has control over the links, so it’s important to make the most out of it. Internal linking is also valuable to the user experience. Your job as an SEO marketer looking to boost traffic is to create friendly, safe sites and use internal links to guide both search engines and users to the most valuable pages of your website.

The two main things you should take into consideration when structuring your internal links are users and search engines. When thinking of users, you have to make sure to get them where they want to go as fast and efficiently as possible. With search engines, you have to think about how the engines will think about your links. Using links that might lead to some sort of malware or any other problems will be viewed as a big red flag.

Dos and Don’ts

Dos

• Link old posts to new posts
• Plan out content for better internal structure
• Link Shallowly to Meet Search Engine Crawl Budgets
• Link From Higher Authority Pages to Those With Lower Authority

Don’ts

• Over-optimize
• Link to another page with similar keywords
• Add too many links
• Don’t leave orphaned pages

More Info https://teamwti.com/seo/

Internal linking is important to any webpage you wish to get traffic to. Using internal links can entice users to explore your page. For you, this means more impressions and potentially more conversions for your business. If you have any more questions about internal linking or other SEO practices contact us and we’ll be happy to answer any questions you may have!