Improve Content By Looking at the Big Picture

By: Team WTI | Date: August 17, 2021

Categories: Digital Marketing, Search Engine Optimization, Team WTI Articles, WTI,

Tags: content marketing, Content Writing, Digital Marketing, Search Engine Optimization|SEO, SEO, SEO Articles, Team WTI,

Looking Beyond Keyword Research Can Improve Content

When considering SEO, it is commonly known that keyword research is an extremely important part of content creation, and choosing your blog topics. With that in mind it is also very important to look at your blogs and content holistically, that is the big picture. Improve content by asking yourself the right questions of “Who is my Customer, and What are they looking for?” Is just as important as discovering keywords through research. 

Getting in the Mind of Your Ideal Customer (and How They Search!)

It is important when considering your content to really drill down on what your consumer is looking for when they are completing searches for the products and services that you offer. According to Moz.com, “Users themselves have started to use queries that are longer form, in fact, 29.13% of keywords with 10,001+ monthly searches are made up of three or more words.” Which means that their searches are becoming more specific and direct as to what they are looking for. So when choosing topics and creating content this, in addition to keyword research are ways to help you get better results because search engines prefer content organized by topic versus keywords. 

Consider “People Also Ask” Information 

In our last blog we talked about How SERP Builds Content Strategy. Here you will find a lot of information about understanding the benefits of reviewing SERP’s to better your content. One area that can be particularly helpful is checking out the “People Also Ask” results in the SERP. By doing this you can better understand the related questions that searchers are asking and add relatable information in your content to address these questions. 

Ultimately, to improve content, it is very important to understand the questions that your customers are asking. What they want to know, is what you want to create useful, comprehensive, content about. If you would like some direction in understanding what your potential customers may be searching for, how they are wording their search queries, and more, the digital marketing team at Team WTI can help. We are here to guide you through the world of SEO and digital marketing. We deliver real results that will move your business online, and upward!

To find out more about the Digital Marketing Team, Team WTI’s other services such as Social Media Management, or Online Reputation Management, and much more, check out our Facebook page! You can also see more informative videos on our YouTube Channel.