The ABCs of Social Media

By: Team WTI | Date: July 23, 2020

Categories: Social Media Management,

Tags: Facebook, Instagram, LinkedIn, Social Media Definitions, Twitter, YouTube,

Social Media Definitions

Below is a list of common social media definitions to help you gain a better understanding:

• 360 photos – A series of photos that combined, allow someone to see a 360-degree view of the camera’s surroundings.
• Ad Creative – A form of media, whether it be a text, an image, a slideshow, or multiple images, that contains the information for the ad itself.
• Audience – A group that could see your social media newsfeed or ads.
• Blogs – A website or web page that consists of a discussion or informational articles.
• Boosted Post – An organic post turned into an advertisement that a business pays Facebook to show to a target audience.
• Canvas Ads – A type of Facebook advertisement that produces a fully interactive screen and immersive advertisement for users. Canvas ads can include videos, images, carousels, and call to action buttons.
• Chat: A message you can send to friends instantly.
• Clickbait – A term used to describe online content that is meant to leave the user wanting to find out more and have them click on the content.
• Conversion Pixel – A piece of coding used to track specific conversions that take place on your website.
• Cover Photo – The image that spans across the top of your social media page and is meant to represent your business.
• Custom Audience – A way to advertise to specific users who have visited or took action on a website, application, or Facebook page.
• Employee Amplification – The act of having employees promoting the business that they work for on social media.
• Engagement – The number of different interactions users have with your content, such as liking, clicking, commenting, or sharing.
• Facebook Ads – A service provided by Facebook that allows users to pay a fee to target specific audiences and have their advertisements show up in their newsfeed.
• Facebook Event – A Facebook post associated with a specific date, and acts as an invitation to other users for the event.
• Facebook Live – A program developed by Facebook that allows users to broadcast a live stream video from their mobile device for other users to view.
• Facebook Messenger – An instant messaging program developed by Facebook that allows Facebook friends to video and voice chat as well as instant message each other.
• Followers – A person who subscribes to someone else’s social media page. This is one-sided, meaning if you follow a page you can see their newsfeed but they can’t see your newsfeed.
• Friends – A “friend” is someone who you are connected with on your Facebook page and with whom you share your feed. To become friends with someone, either one of you must send a friend request and the other accepts it.
• GIF (Graphics Interchange Format) – An image file format commonly used for both animated and static images.
• Geotargeting – The practice of producing online content and advertisements for specific users based on their geographical location.
• Handle – A nickname used to identify someone’s social media account.
• Hashtags – A word or phrase that that is typed after a “#” that allows social media sites to organize posts based on a specific topic.
• Influencer – A person or organization that others seek out for knowledge or wisdom in making decisions. It can also refer to a form of marketing if a specific person is targeted.
• Infographic – A representation of information that is portrayed in a striking way that makes it easier for users to read and understand, such as by putting the information in a graph or diagram.
• Insights – Useful information gathered through studying a different set of data collected by social media platforms.
• Likes – A term used on both Facebook and Instagram to express that you enjoyed a piece of content. Content popularity on these websites is usually measured by how many “likes” that content has.
• Live Stories – A piece of media, usually an image or video, submitted by a friend or follower that appears at the top of your newsfeed for the next 24 hours.
• Live Streaming – The act of broadcasting a live video feed over the internet of what you are doing to an audience in real-time.
• Media Mentions – The number of times your business is mentioned in the media.
• Newsfeed – A stream of recent news and activities from your friends, groups, and pages you have liked.
• Notifications – An alert that notifies a user about an important activity that is happening on their social media account, such as receiving a friend request, getting tagged in an image, or someone likes one of your posts.
• Online Reputation – The practice of influencing someone’s perceptions of a business, group, or person through the Internet.
• Periscope – An app created by Twitter as a live streaming social media platform that allows a user to broadcast a video to an audience in real-time.
• Podcast – A digital audio file that usually consists of music or themed conversations over a specific topic that is available to download off of the internet.
• Post – A Facebook term used to describe an update to a user’s newsfeed.
• Profile – A term used to describe a user’s account. Profiles provide a summary of the owner by listing small bits of information about the user.
• Reach – The number of people who saw your social media posts or your advertisement campaigns.
• Response Time – A metric used to measure the activity between a business and its consumers.
• Review – An online testimonial that allows users to give feedback to a company. A review usually includes a system that allows a user to rank how satisfied they were with the business.
• Share – The act of sending or posting a piece of content for the purpose of other people seeing that content.
• Snap – Messages sent on the social media platform Snapchat that consists of an image, video, or drawing that is visible for 10 seconds before disappearing.
• Social Media – Websites and other online means of communication that allow users to create and share content, which, in turn, encourages users to interact with each other and collaborate.
• Social Media Marketing – The use of social media platforms to help promote itself and its products.
• Social Networks – A network of people that maybe friends, acquaintances, business partners, etc. that are connected through shared interests online.
• Social Shares – The practice of sharing website content on social media.
• Tagging – To identify another user or business in a post or image.
• Targeting – It is the audience that you would like to see and have your advertisement reach.
• Timeline – The section of a user’s profile where they can share their posts, images, and other media for others to see.
• Total Reach – A Facebook term used to describe the total number of people who saw a post you made within your newsfeed, shared by friends, or on your Facebook page.
• Trending – A topic or hashtag that has recently become popular on social media.
• Troll or Trolling – The act of making an online post that is meant to upset someone or draw out a negative response from someone.
• Tweet – A message/post shared with your followers on Twitter.
• Twitter Ads – A service provided by Twitter that allows users to pay a fee to target specific audiences and have their advertisements show up in their newsfeed.
• URL Shortener – A website/program used to convert a long URL into a shorter one, this is done to make the URL more attractive and easier to remember.
• User-generated Content – A form of digital content that has been created by a consumer, social media follower, fan, or influencer for business at little to no cost.
• Verified Pages – Profiles on a social media site that are confirmed to be authentic people or businesses. They can be identified by a blue verification symbol on their profile.
• Viral – A piece of content, such as an ad, image, or video, that has gained a very large amount of views in a short amount of time

To learn more about the team, information about our services, and more, visit our Facebook page! You can also check out informative and helpful videos on our YouTube channel. You can also read articles about all the services that we provide such as SEO, SMM, PPC, web design & maintenance and more by visiting the Team WTI blog. If you have any questions about the services we provide or about any of the social media definitions above, contact us today!