Understanding Your Target Audience

By: Team WTI | Date: November 30, 2022

Categories: Digital Marketing, Team WTI Articles,

Tags: Digital Marketing, Team WTI,

(and Using it to Your Advantage in Digital Marketing)

As a business owner, you have most likely tried or considered many forms of marketing. TV or radio ads, billboards, newspaper ads, and other forms of traditional marketing. One thing that these forms of advertising cannot do well is target a specific audience centered around your product or service. Understanding your target audience and then using that information in your marketing strategy can help!

Sure, perhaps you can run your ad during a TV show that a certain audience may be more likely to be watching, but can you be sure? That is where digital marketing come in. The question is, do you know who your target audience is-and understand what they are looking for? If you do, you can use digital marketing to your advantage to been seen directly by people who are most likely to buy your products and services. 

Understanding Your Target Audience

In order to use digital marketing to your advantage, you need to first define who your ideal customer is. Some of the questions you need to ask yourself are: 

1. What is the age of your customer? Define an age range. 
2. What is the occupation, lifestyle and hobbies of your target audience? 
3. What does your product or service do for your customer? How does it improve their life? 
4. How does your target audience absorb information? What type of device do they use?
5. What search questions will your customer ask that may lead to your product or service? 

Once you ask these questions, and have clearly defined your customer base, you can start to consider digital marketing strategies that will work to target that audience.

Ways to Reach Your Target Audience Using Digital Marketing Strategies

Google Ads

When you set up a Google Ad campaign, you are able to directly target: 

• Demographics such as age, gender, parental status, and more.
• Geographic locations 
• Interests & hobbies 
• Keywords that your target audience use in search queries 
• And more! 

Social Media Marketing 

Creating engaging posts on social media that appeal to your target audience helps draw business to your brand. Social Media give your a chance to stand out in the crowd. You can also Boost your Facebook posts! When you boost a post, you can choose demographics such as:

• Age range 
• Geographic location 
• Gender
• People who like your page, or a custom audience using Facebook’s targeting options

Search Engine Optimization (SEO) 

One of the questions to ask when defining your ideal customer is “What search questions will my ideal customer ask on a search engine” This is where SEO comes in. Using SEO, you can target both “Long tail” search phrases as well as specific keywords that you want to rank for. Using SEO techniques, Team WTI can target these phrases and keywords to ensure your business shows up first in search results. 

This means that people from your target audience that are searching for your product or service will find YOU. 

Digital Marketing Strategies and Reporting from Team WTI

At Team WTI, we can help you get started targeting your ideal customer using Google Ads, Social Media Marketing, SEO and more! We can also help with understanding your target audience if you would like to better define it. Using tools such as Agency Analytics and Google Analytics, we can report directly to you on how your marketing plan is working for you. Contact us today to get started!