SEO is short for “Search Engine Optimization”. Search Engine Optimization is a process using a variety of methods in an effort to increase traffic to your website when potential customers search for your product or service in a search engine such as Google or Bing. This is called organic website traffic and it is proven to be the least expensive way to get website traffic if the SEO is done correctly and with current methods.
As a business owner or service provider, you might understand that you need a website, and you may have heard of SEO. What you may not know is why you need it. The most important thing to remember is that SEO isn’t just a monthly cost your business will incur, it is actually an investment in marketing with a high return in the form of business leads.
It has been shown that somewhere around 80% to 90% of potential customers check online to find products or service providers, and that number continues to increase. If you want to be visible amongst your competition, SEO will make that happen. SEO is a process of continual improvements on your site and having the right team on your side can make all the difference. Employing a team that is current with new and proven SEO tactics, that will provide accurate tracking and lead information, and will perform strategic ongoing tasks on your website can bring that 80% to 90% of customers to your doorstep. In the end, our team realizes what is important — turning traffic into clicks and clicks into leads.
Our team is dedicated when it comes to learning and practicing the newest and most effective SEO techniques. We have a team of content writers and technical analysts that will get to know your business and devise an SEO plan for your very specific business goals. We pride ourselves on excellent customer service and communication by always keeping you informed about changes to your site and your SEO performance. From communicating the tasks that we plan for coming months to the rankings and reports we send you – we work to ensure that you are always confident that your SEO strategy is working for your business.
Assessment: We know that your business is unique and we will spend time getting to know all about it, including your products or services and the geographic area you serve. With that information, we will research what keyword terms are currently being searched for products and services in the geographic area to determine the best possible keywords to target to get the most targeted traffic to your site. We will learn about your goals and pull together a completely customized SEO plan for your business.
Strategy: Using your goals and up-to-date SEO techniques, your strategy is targeted specifically to help you get business leads. Our focus is always getting you more leads and your strategy will be tailored to do just that for your business.
Execution: Using current SEO tools and techniques, we will implement your strategy. SEO is always changing and we make it our business to stay ahead of the game. Our team of professionals uses current social marketing methods and software to make sure your website is found. Getting you leads through SEO is our mission, and we believe in it. We make sure that all our SEO solutions are Google approved, whitehat SEO.
Reporting: We believe in SEO, but we want to continually prove to you that it works. Each month, we compile ranking reports, analytics, and lead counts to show you clear results. We also use these results to find new areas of focus and opportunities for improvement. Call us perfectionists, but we know there is always room to improve and new ways to get you more targeted leads.
Clean Website Design: Clean code and good design can make or break your opportunity to receive leads. If you don’t have a modern and relevant website, customers who get to your site might not stay there. We can help you obtain clients and keep them coming back with a clean and easy-to-use design.
Responsive Design: Mobile device use is only increasing and recent changes to Google algorithms make it almost mandatory to have a design that works across all devices. Reap the benefits of being mobile ready.
Keyword Research: We will help you define the keywords that your potential customers will use to find your business and services. We provide monthly reports with your current ranking for the keyword terms we optimize for so you always know how your site is performing.
Google Analytics/Google Search Console: With Google Tools such as these, we can help you stay on top of your traffic and trends, find new areas of focus and development, and zero in on what search queries searchers are using to find you. Google Analytics puts almost any kind of website traffic information you can think of at your fingertips, while Google Search Console helps you keep a cautious eye on the health of your website, while helping you improve your search presence.
Content: Interesting, valuable, and keyword rich content are extremely important. Content can increase your rankings and keep potential customers on your site longer, as well as keep them coming back.
Local SEO: Your community is a great source for your business. By using local SEO tactics, our team can get you found by customers right in your area. Make the most of your local customer base with our assistance.
Directory Implementation: Making a consistent impression of your brand across the Internet is extremely important. With our help, we can get you listed on all the relevant directories that can bring you more leads.
To learn more about SEO, and how it can help your business, contact the SEO experts at TeamWTI. We offer free SEO Audits. We would love to show you how SEO can work for your business.
Paul Trzcinko, Assistant Marketing Manager | Rhino Carbon Fiber™