The Visual Power of Before and After Graphics and Video

By: Team WTI | Date: September 29, 2021

Categories: Digital Marketing, Search Engine Optimization, Social Media Management, Team WTI Articles, WTI,

Tags: Digital Marketing, SEO, Social Media Management, Team WTI,

Does Your Business Transform or Improve Something?

People love a good transformation story. Think about the popularity of the home improvement reality show. There is something fun and interesting about seeing something old made a new again, or something that was in disarray clean and organized. Now apply that thought to your business: Does your business transform or improve something? If you do, you can use the power of before and after graphics and video as part of your digital marketing plan! If someone is interested in the services you provide, seeing completed projects, featuring the before and after can be exactly why they pick up the phone to call, or use a contact form to reach out.

Informing Visually

People who are searching for information about a product or service absorb information differently. Many have different preferences when seeking information. This is why when you are creating content for your website, social media campaigns, etc. you remember to utilize different types of media. Written content, as well as graphics, slideshows, videos, and more. In fact, in a recent Bitable survey, 61% of marketers say that they see video as a “very important or extremely important” part of their marketing strategy. So combine the impact that visual media has to inform visually, with the power of before and after imagery, and you have marketing gold.

Why Before & After?

When considering using before and after images and videos as part of your digital marketing strategy, you need to recognize how consumers think. Let’s use the example of hiring a personal organizer. They are looking at their personal situation: messy rooms, closets, garages, attics, and more. When they start looking for someone to work with, if they see before images, they will immediately relate to those images. The after images show them how wonderful their new, organized spaces could be. This combination may be the sparking point for a potential customer to make the call. This can be true of so many types of business, painters, roofers, remodeling, and that’s just the tip of the iceberg!

Take Advantage of Before and After Graphics and Video

Many businesses do not embark in the use of videos, graphics, and blogs because they may believe it’s too complicated, expensive, or time-consuming. This is where Team WTI can get to work for you! Our Digital Marketing team has the experience and passion to put these forms of media to work for your business. We provide services such as:

• SEO (Search Engine Optimization
• Social Media Management
• Email Marketing
• Online Reputation Management
• Pay-Per-Click PPC)
• and more!

The “WOW” factor that before and after graphics and video can provide can mean the difference between a potential customer contacting you, or another business. You know you transform. You know you improve people’s lives! Get your message out there. Show potential customers what you can do. Contact Team WTI today to get started!