Grab Searchers Attention With Posts on Your Google Business Profile

By: Team WTI | Date: November 10, 2021

Categories: Digital Marketing, Local SEO, Team WTI Articles,

Tags: Google My Business, Local SEO, Search Engine Optimization|SEO, SEO,

A Valuable Part of Your Team WTI Local SEO Services

Local SEO services, or Search Engine Optimization, is one of the methods used to create a path to your website. It is a way to get people to visit your site. One of the most effective ways to get the attention of local searchers is to have a highly effective Google Business Profile (formerly known as Google My Business) that draws in searchers with a positive first experience. One way to grab searchers attention is to utilize “Posts” that are available as part of your Google Business Profile. So what are Posts, and how do they benefit you? Let’s take a closer look.

What are Google Business Profile Posts?

Posts are a way to get information immediately out and available to been seen first by searchers that locate your business on Google Business Profile. This is a part of your Local SEO Services at Team WTI. You can reach more customers and draw them in with:

• Each post can have a featured image or images. This can be a eye-catching graphic, or quality photo of your business, product, special, and more. This will show up when your profile comes up on Google and with the right image, you can really garner attention!
• Every post gives you an opportunity to provide a snippet of text content that, if worded well, will encourage clicks to your website. Invite readers to visit your blog page and read your latest blog! Perhaps you have a new product or service available? Entice readers to check it out with posts.
• You can link directly to your website. On your post, you can link to various areas of your website. Your readers can book an appointment, order online, learn more about a subject on your site, sign up for a newletter or membership, or even be connected by a call. There is so much you can do with posts!

There are a few different types of posts that you can create on your Google Business Profile. You can create these post types:

• Offer (Special offers) posts
• A “What’s New” post, good for linking to new pages, blogs, and more!
• Event posts to post upcoming special events and sales
• Covid-19 Update posts

Ready to Try Posts?

The sky is truly the limit with posts on Google Business Profile. Give the searchers that visit your profile more! The more they immediately have access to, the better chance that your business will get the call, the contact form, the lead, and ultimately, the business. If you are ready to give Local SEO services a try, then contact the Digital Marketing Team at Team WTI. We can help you with all aspects of improving your Local SEO, and creating an effective pathway to your website. This includes creating regular Google Business Profile posts for you! Contact us for more info!

To learn more about Team WTI, our services, and more, visit our Facebook page or YouTube Channel!