Case Study: Driving Growth for an Arkansas Foundation Repair Contractor

By: Team WTI | Date: February 25, 2025

Categories: Team WTI Articles,

Tags: Case Study, Digital Marketing,

Challenge

In this foundation repair case study, we explore an Arkansas-based foundation repair contractor who wanted to expand their digital presence, increase leads, and make their advertising dollars work harder. Competing in a saturated market, they partnered with Team WTI to focus on two key areas:

1. Boosting visibility and rankings through SEO.
2. Generating more high-quality leads while reducing ad spend waste with paid advertising.

Our Approach

To achieve their goals, we implemented a dual strategy:

• SEO: Focused on improving keyword rankings for high-value terms related to foundation repair, concrete services, and slab leveling. We also worked to expand their organic presence, targeting more keywords across multiple search result pages.
• Paid Advertising: Optimized their Google Ads campaigns to increase conversions while lowering cost-per-conversion.

Results

The results of this partnership have been exceptional:

• Traffic & Rankings:
  • Website visits increased 50% over the prior year.
  • Keyword rankings improved by 332 positions, with more than 4,000 keywords now ranking organically and over 600 appearing on the first page of Google search results.
• Google Business Profile Performance:
  • Local search phone calls through their Google Business Profile increased by 235%.
• Paid Advertising Success:
  • Conversions: Up 273% on Google Ads.
  • Cost-Per-Conversion: Decreased by 63%.
• Keyword Highlights:
  Significant keyword improvements were seen in:
  • “Concrete repair”
  • “Concrete leveling”
  • “Polyurethane injection”
  • “Foundation repair”
  • “Pool deck repair”
  • “Slab lifting”
  • “Foundation repair near me”

What This Means for Your Business

This case study demonstrates how the right combination of SEO and paid advertising can yield incredible results for contractors. By improving both organic and paid visibility, businesses can drive traffic, boost leads, and maximize ROI.

Take the Next Step

If you’re ready to achieve measurable growth for your contracting business, contact Team WTI today. Let’s work together to elevate your digital strategy and build your success. If you would like to read additional case studies like the foundation repair case study, click the button below.