Case Study: Dominating the Market for a New Mexico Insulation Installer

By: Team WTI | Date: February 25, 2025

Categories: Team WTI Articles,

Tags: Case Study, Digital Marketing,

Challenge

In this insulation installer case study, we explore how a New Mexico-based insulation installer faced a significant challenge: their competitors consistently outranked them in search results, making it difficult to attract new customers. The company partnered with Team WTI to:

1. Increase visibility in search results.
2. Generate more leads.
3. Establish themselves as the top choice in their region.

Our Approach

We developed a comprehensive strategy to address their goals:

• SEO & Local SEO: Improved keyword rankings and optimized their website for organic search. Focused on getting them into the Google 3-pack for high-value keywords.
• Social Media Advertising: Ran targeted campaigns on Facebook and Instagram to connect with local homeowners and contractors.
• Conversion Optimization: Streamlined their website for lead generation and improved tracking for phone calls, form submissions, and email inquiries.

Results

Our approach delivered remarkable results:

• Traffic & Visibility:
  • Website visits increased by 418%, reaching 15,476 in a year.
  • Organic search became their #1 traffic source.
  • Keyword rankings improved by 1,405 positions, with consistent top placement in the Google 3-pack for nearly all targeted keywords.
  • Top-performing keywords include:
    • “Home insulation near me”
    • “Insulation companies near me”
    • “Foam insulation”
    • “Spray insulation near me”
    • “Spray foam insulation”
• Lead Generation:
  • Phone Calls from Website: Up 90%.
  • Phone Calls from Google Business Profile: Increased 145%.
  • Form Submissions: Up 64%.
  • Email Inquiries: Up 8%.

By boosting visibility and improving conversions, the client successfully transitioned from being overshadowed by competitors to dominating their market.

What This Means for Your Business

Whether you’re an insulation installer or a contractor, ranking in the Google 3-pack and generating quality leads is critical for business growth. With a tailored mix of SEO, Local SEO, and social media advertising, you can achieve similar results.

Let’s Write Your Success Story

Ready to rise above the competition? Contact Team WTI to learn how we can transform your online presence and drive measurable growth. If you would like to read more case studies like this insulation installer case study, click the button below!