Case Study: Driving Growth for an Iowa Credit Union

By: Team WTI | Date: February 25, 2025

Categories: Team WTI Articles,

Tags: Case Study, Digital Marketing,

Challenge

In this credit union case study, we explore an Iowa-based credit union who came to Team WTI with a clear goal: to raise brand recognition in their community and surrounding region while increasing membership and loan applications. With two branches serving their members, the client wanted to stand out in a competitive financial services market and improve their digital visibility.

Our Approach

To achieve their goals, we implemented a strategic SEO and Local SEO campaign focused on improving keyword rankings, enhancing their Google Business Profiles, and optimizing their website for conversions. Key actions included:

• Conducting in-depth keyword research targeting high-intent search terms such as “Credit Union Near Me” and “Mortgage Near Me.”
• Enhancing local search presence through optimized Google Business Profiles for both branches.
• Implementing on-page SEO strategies to improve website performance and content relevance.
• Tracking and analyzing conversion metrics to measure success and identify growth opportunities.

Results

In just one year, the results were extraordinary:

• Website Traffic: Increased by 464%.
• Keyword Rankings: Improved by 1,231 positions on Google Search, with specific gains of:
  • 147 positions on Google Local
  • 1,046 positions on Google Mobile
  • 459 positions on Bing
    
    Major keyword movers included:
  • “Credit Union”
  • “Local Credit Union”
  • “Student Loan Near Me”
  • “Best Credit Union”
  • “Mortgage Near Me”
• Google Business Profile Performance:
  • Phone calls to the two branches increased by 156% and 133%, respectively.
• Conversion Metrics:
  • Loan Application Clicks: Up by 676%.
  • Membership Sign-Ups: Website clicks increased by 363%.

Expanding Success

The client’s initial success with SEO and Local SEO services gave them the confidence to expand their digital marketing efforts. In their second year, they partnered with Team WTI to launch a PPC marketing campaign, building on the momentum of their impressive first-year growth.

What This Means for Your Business

If you’re a credit union or financial institution looking to increase brand awareness, drive membership growth, and boost loan applications, our tailored SEO and digital marketing strategies can deliver measurable results.

Let’s Write Your Success Story

Ready to achieve similar success? Contact Team WTI today to discuss how we can help grow your business with data-driven digital marketing solutions. If you would like to read additional case studies like this credit union case study, click the button below!