Hey, Siri: Optimize my Website for Voice Search

By: Team WTI | Date: February 24, 2021

Categories: Digital Marketing, Internet Marketing, Local SEO, Mobile Friendly, Search Engine Optimization,

Tags: 2021, Alexa, Cortana, Google Home, SEO, SEO Articles, Siri, Voice Search,

Is your business’ website optimized for voice search? While the number of websites that are ready for voice searches grow each day, the majority are still not optimized. This can put your business at a major disadvantage. About half of all inquiries use voice search, and it is not surprising with the massive spread of Apple’s Siri, Amazon’s Alexa, and the Google Assistant. Millions of people use their phones for voice compatible devices every day, and that number will only grow. So how do you keep up with the times and optimize your website for voice searching?

Use Common Voice Search Phrases in your Content

Many of us are used to using keywords such as “grocery store”. You might add locations or dates such as “grocery store 2021” or “grocery store iowa” for more targeted keywords. But that’s not how people use voice search. Someone using voice search would ask for “grocery store near me” or “top rated grocery stores”. When optimizing your website for voice searching, you need to be aware of how people are searching for your business. Consider adding common voice search phrases into your content that is relevant to your business.

Keep your Business Listings Up to Date

Location-based directories are a great help to your business when it comes to voice searching. Using directories like Google My Business helps your local SEO and are already optimized for voice searches. Making sure your business’ information is up to date on these directories will greatly improve your visibility. Make sure your address, contact information, hours, name, logo, etc are correct and consistent with your website. Adding photos and having good reviews always helps, too.

Need help getting your website voice search ready? Contact us here at Team WTI. We provide a variety of digital marketing services including SEO, social media management, online reputation management, and more. We will help make sure your business gets seen online at the right time by the right people. Give us a call today.