Is Social Media Important for My Business?

By: Team WTI | Date: January 20, 2020

Categories: Digital Marketing, Search Engine Optimization, Social Media Management,

Tags: Facebook, Google, SEO, Social Media, Twitter,

Social media is important in getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. Can you use social media to affect SEO? Let Team WTI show you how to use social media (and we can even handle it for you).

Claim Your Profile

Having complete and professional social media profiles is critical for SEO success. Customers often search for businesses on their favorite social platforms, and a strong presence can build trust and authority.

If you don’t claim your social media usernames, competitors or squatters might take them. Even if you’re not ready to use certain platforms, reserving your profiles ensures they’re available when you need them. Inactive profiles can still be useful—just pin a post directing visitors to your active platforms or other contact methods.

Team WTI can help set up and optimize your social media profiles. We’ll ensure your branding is consistent across platforms and your profiles are professional and informative.

How Social Media Helps Search Results

More and more search engines are incorporating social media posts into their results. Your social media accounts can appear when people search for your brand name.

Having your social media profile included with your knowledge panel tells visitors that these are the authentic websites and social media profiles for your business. By clicking on that social media icon, they will be taken to your profile.

Make Room in Search Results

Organic search result space is shrinking due to paid ads and other elements. Take control of this space with a strong presence across both your website and social media. Here’s how:

• Occupy More Space: Ranking well on both your website and social platforms pushes competitors down and increases your chances of customer clicks.
• Increase Visibility: The more people see and discuss your content, the more search engines recognize your relevance, boosting rankings and traffic.
• Engage and Share: Sharing website content on social media encourages likes, shares, and discussions, which pleases social algorithms and expands your reach.
• Build Brand Trust: A consistent, engaging, and helpful profile fosters positive sentiment, keeping your business top of mind for customers.

Leveraging social media alongside SEO ensures you maximize your visibility and customer engagement.

Combine SEO and Social Media Marketing

Having a social media presence alone won’t necessarily help with your search engine rankings. However, combining it with a good SEO strategy will help beef up your results. Many factors go into SEO and social media marketing is just one of them. Social media isn’t going away anytime soon, so you should take advantage of every tool available to you.

Let Team WTI Handle the Details

Managing social media and SEO takes time and expertise. At Team WTI, we offer solutions to help you rank higher, improve customer engagement, and convert traffic into paying customers.

📩 Contact us today to learn how we can enhance your SEO and social media strategy!