Lead Generation: How to Attract (and Track) Leads

By: Team WTI | Date: February 24, 2022

Categories: Team WTI Articles,

Tags: Digital Marketing, SEO Articles,

When we talk to people who are considering digital marketing there is one phrase we hear over and over: “I just want more leads”. So let’s talk about lead generation.

Lead Generation

ROI in the form of lead generation or sales is THE reason most people do digital marketing. It’s the end goal of optimization, brand awareness, and paid advertising of all kinds. We think about it in three ways:

1. You need to get people to your website: Increasing the volume of visitors with intent to purchase or contact you for services is step one. You can do using a few different marketing services. Using SEO to optimize your website will allow users to find you in search engine results. Research keywords and phrases people use to look for your product or service and add those into your website content. Using Local SEO to build up your Google Business Profile and other online directories will help you show up in the Google 3-pack for more local searches. A combination of both tactics is a smart avenue to take. As a bonus, promote getting reviews on Google to improve your chances of showing up even more and social media to improve your brand’s awareness.
2. Keep people on your website: With step one, you will be bringing more and more people to your website. Now that you have the volume of visitors, can you keep them there? Make sure to evaluate your user experience. Is your site fast enough? Does the navigation make sense? Are you serving content in multiple ways like video and infographics? Is it easy for people to call, email, or chat with you? You want to provide users with the information they need in as few clicks as possible. Monitor your bounce rate in Google Analytics by page. This will ensure you will know if your top pages are performing the way your user expects they should. Web maintenance will help ensure your site is in tip-top shape. Redesigning your website every few years ensures you are using clean and up-to-date code and the most current design trends to improve user experience.
3. Know the best sources for your leads: There are ways to track leads. However, we have ways to track the source of those leads. Using dynamic call tracking and form tracking and Google Ads conversion tracking allows you to know which marketing services are working best in terms of ROI. Team WTI also uses a robust, real-time reporting system to show you all your leads in one place. The same system provides data on all of your marketing strategies so you can see everything in one glance.

Get Traffic, Provide a Good Experience, Know Your Results

It’s that simple. At least in word if not deed. Having a great marketing team behind you to help with these tasks is key. A marketing team should be considering all of these things to make sure you’re spending your marketing budget wisely. To learn more about this process reach out to our team at 309-489-0026.

Learn more about Team WTI, our services, our people, and how we can help your business by following us on Facebook, or through helpful videos on our YouTube channel.