Our SEO Process

At TeamWTI we are passionate about Search Engine Optimization (SEO). We believe that every client can benefit from SEO, from small businesses to large e-commerce sites. That is why we offer an SEO program that is tailored to your business. No two clients are alike and you will find that we work very hard to customize our SEO process to your specific business needs. We look at SEO as a part of a larger marketing and branding process. Start with our free SEO analysis to see where you are at and we can show you exactly what our SEO program can do for you.

Here’s the Backbone of Our SEO Process:

1. We Get to Know Your Business

In order to target keywords that are relevant to your business and create content that brings potential customers to your site, we need to understand what you do before we do anything else. We will talk with you about what you do, how you want to promote your business, what your goals are, and what your priorities are for your products and services. Competitor research is also used to see what works for your successful competitors.

2. We Do Keyword Research

Potential customers will search for certain phrases and keywords to find businesses, products, and services like yours. We will research search volumes and other digital analytics to find out which keywords are the most valuable and will give you the most bang for the buck. If you are a service-area-based business, we will determine which service area locations will provide you the most traffic for your business, and which areas are most likely to turn clicks into conversions for the best return on your investment.

3. We Perform On-Site SEO

This includes technical SEO which is behind the scenes. Using tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools, we will make sure your site’s performance is optimal. Staying on top of the latest Google Algorithm changes and other important industry benchmarks is key, and we will develop on-page search engine optimization using the latest successful techniques. We build on content, use Local SEO techniques and blogs, and focus on making User Experience (UX) a priority. Here’s a breakdown of page optimization:

Page Titles and Meta Descriptions

These display in the search results of your browser and have limited characters. We will work the right keywords into both the page titles and meta descriptions. Both of these items are of high importance as far as being an SEO priority.

Content and H1 / H2 tags

We will make sure each page has the right amount of content with keywords placed prominently. The content will also be detailed and information-filled so you can keep your reader engaged. We include images with alt tags to break up text and add to the design and interest on the page.

Clean code and Easy Site Navigation

Not only is this good for SEO, but it is also good for UX. We will make sure content is in the form of text, not images, since search engines can’t read the text in images.

Site-map

We will create a sitemap for your site, submit it to Google, Bing, and Yahoo, and update it frequently.

Internal & External Linking

Using just the right amount of links for the content on the page and including internal and external links is important.

Social Presence

We will make sure there are links to your social media easily accessible on all pages.

Through this, we can gain you Search Impressions, which in turn become clicks, and finally result in conversions.

4. We Do Off-Site SEO

We know that making a consistent impression across the web is imperative for branding. However it also can have a positive impact on your local SEO results. At Team WTI, we work to ensure that you have control of your listings on Google, Bing, and Yahoo, as well as other local directories. We work on building quality backlinks to your website, avoiding old blackhat or spammy backlinks. Google Search Console and Bing Webmaster Tools are used to stay on top of site links as well. We utilize social media to build your brand as well, ensuring your marketing plan has consistent message across the internet.

5. We Provide Proof of ROI / Reporting

All of these steps don’t mean much if you don’t know if you are getting a return on your investment. We provide keyword ranking reports and can use call tracking and lead tracking. You can compare these reports to your initial analysis and see how you are improving over time.

SEO does take time, but it is a true investment in your business. When SEO work is done on your site, it remains there and will help your rankings improve over time. If you are looking for quick results while you are waiting for your search engine optimization to improve your rankings, you can use Pay-Per-Click to get some immediate initial results.

With SEO, Process Is Crucial

Be wary of any SEO company promising you fast rankings from SEO work. SEO tactics are always changing and you need SEO experts that will stay on top of what works. What’s most important is that by working with TeamWTI and our SEO program, you can be assured that you are working with a team that truly believes in SEO and the powerful results it can provide. We are always a phone call or email away for our clients. We want you to ask questions and we want to hear your ideas. No one knows your business as well as you do, but we want to learn as much as we can to make things work for you!