Refresh your Facebook Ads

By: Team WTI | Date: January 28, 2021

Categories: Digital Marketing, Internet Marketing, Search Engine Optimization, Social Media Management,

Tags: Digital Marketing, Facebook Ads, Facebook Advertising, Facebook Marketing, Social Media Management,

Facebook ads can be a powerful tool to promote your business or products, but what are the best ways to make them work for you today? Trends are always evolving, so here’s what Team WTI has found to be effective!

Videos that Capture Attention

Video remains one of the most effective ways to engage users in facebook ads. Eye-catching, well-made videos can stop the scroll and encourage viewers to learn more about your business or product, boosting conversions. Make sure your videos are professional, properly sized, and tailored to your target audience.

Callouts & Emojis Can Increase Engagement

Using emojis thoughtfully can make your ads feel friendly and approachable, without sacrificing professionalism. Consider adding relevant emojis that reflect your message to stand out. Similarly, simple callouts like questions or statements that speak directly to the viewer, like “Need a change?” or “Planning to move?”, can help ensure your message resonates with your intended audience.

Social Proof Builds Credibility

Instead of creating brand-new ads each month, consider reusing ads that received high engagement or turning well-performing posts into ads. Ads with social proof—likes, comments, and shares—tend to perform better because they build trust. If engagement drops, refresh the content to keep your audience interested and engaged.

These tips can give your Facebook advertising a solid foundation. Want to go deeper with your digital marketing? Contact Team WTI for help with social media management, SEO, advertising, and more!