Driving Organic Traffic Through SEO: Why SEO Fundamentals are So Important

By: Team WTI | Date: March 16, 2021

Categories: Local SEO, Search Engine Optimization,

Tags: Organic Traffic, SEO, SEO Fundamentals,

Your Company’s Understanding of SEO Can Take You Far

The goal of having a website is to get people to visit and ultimately purchase a product or request your services. The goal is also to provide exposure to your brand and what you have to offer. As you may know, one way to achieve that is through the use of SEO or “Search Engine Optimization”.  Often, however, the fundamentals of SEO are not understood.  At Team WTI SEO is not only about search engines and the technical side of SEO but it is also about understanding what your customers are looking for and providing access to that information.  Having a well-rounded approach, and helping you understand some SEO basics will take your business far!

Some SEO Fundamentals You Should Understand

SEO is about driving what is called “organic traffic” to your website.  Simply put, this is traffic that comes from the non-paid results that appear in a SERP (Search Engine Results Page) Using SEO effectively can bring more traffic to your site and ultimately increase conversions.  Most website traffic comes from organic searches.  Optimizing your website will make it easier for search engines to crawl, index, and rank your site for best results.  

What are Crawling and Indexing? 

Understanding crawling and indexing will help you a bit more as you wrap your head around SEO. Crawling is a process that is done by search engines to discover publicly available web pages. Indexing means that the page is eligible to show up in Google’s search results. These two steps are important because if you want to rank when being searched, you need to be indexed. If you want to be indexed, search engines need to be able to effectively and regularly crawl your site. So making sure these two processes happen is an important part of the SEO process.

To Be Well Rounded, You Need Great Content too!

Really effective SEO is not only technical. Great SEO means having an understanding of what information potential customers are seeking and then providing good solid content about it. This is a large part of what sets TeamWTI apart. Here at TeamWTI providing you with accurate and effective technical SEO is very important, but just as important is coming together with you to discover what your customers are really looking for and making sure that information is not only accessible, but it’s quality content. We want to give you a personalized experience that lets you know that we understand what you do, through and through! If you are interested in how SEO can benefit your business, Team WTI would love to hear from you.