Why Should Digital Marketers Analyze Acquisition Reports?

By: Team WTI | Date: April 13, 2021

Categories: Digital Marketing, Search Engine Optimization,

Tags: Acquisition Reports, Google Analytics, PPC Articles,

What Are Acquisition Reports?

In Google Analytics, acquisition reports let you know where your visitors originated from? What does this mean, exactly? There are several ways a visitor can reach your website: directly, organically, referral, social media, email, and paid search. Essentially, having access to an acquisition report will allow you to understand how, and often times why, users found your site. A simple acquisition graph looks similar to this Fig.1. As you can see, this graph breaks down the channels by which someone visited a site. For a digital marketer working on SEO, this can be helpful in many ways.

How Can Reports Help Us?

For starters, if you are working on a client’s SEO (search engine optimization), one of the tasks at hand is to create, update, and revise content on a website. Another important objective is to increase visitors on the site; and moreover, hopefully get these visitors to interact with your business somehow. Therefore, having a clear idea of what channel these visitors are coming through to click on a page, and what percentages these channels are being used is imperative to building content, and creating a digital marketing plan.

For instance, as Fig. 1 explains, 34.2% of the visitors that logged on to the site during an allotted time came organically. Visiting a channel organically means finding the site via a natural search engine like Google, Yahoo, or Bing. Typically, the higher organic percentage is the consequence of quality content on a site. On the contrary, paid channels are defined as PPC (pay per click) which are generated from Google Ads and Bing Ads. A direct channels means the user typed in the url and/or business name and came directly to the site.

Social media marketing has definitely changed the landscape of digital marketing because millions of potential customers are surfing their favorite social media site every day and more posts lead to more visibility. Finally, reaching a site from a referral ultimately is due to backlinks. In other words, backlinks are generated via link building. This means a potential customer visited your site because they accessed a link from another site. For instance, this blog alone refers you, the reader, to semrush.com with the ‘backlinks’ internal link which is a reputable SEO blog.

How Our Team Can Help

Team WTI uses acquisition reports in order to create quality content for all of our clients. In addition, we use this analysis to investigate how visitors join a client’s site, how to broaden a client’s organic visitors, explore link building, and decipher how we are doing with our social media campaigns.

Please Call Us Today @ 309.489.0026 OR 563.278.3389 to learn more about our services. You can also email us @ illinois@websitestoimpress.com., or ‘follow’ us on all of our Team WTI social media platforms.