How much do you think about your business’s online reputation? While some business owners underestimate the significance of reviews, people now read reviews more than ever. And not only are they reading reviews, but those reviews are influencing their buying decisions. A new survey commissioned by Yelp and conducted by Kelton polled 1,500 Americans to […]
When you want to try something new, where do you start? Maybe you are looking for a restaurant, a service company, or a hotel to stay at. Do you ask your friend or maybe you Google it? Did you know that Google receives over 63,000 searches per second on any given day? This means that […]
Just as many consumers are using the internet more and more to purchase goods and services, they are also using the words of other customers to inform those purchases. The average consumer has become jaded when it comes to some advertising methods, so they are turning to reviews and testimonials from their peers to provide […]