Top 5 Benefits Of Using PPC (Pay Per Click)

By: Team WTI | Date: May 17, 2021

Categories: PPC Essentials,

Tags: Digital Marketing, Pay Per Click Ads, SEO,

First Comes First

What is PPC? PPC stands for Pay Per Click which is essentially a form of online advertising. Businesses, non-profit and profit alike, pay every time a potential customer clicks on its ad. Essentially, it is a method of buying visits to your site, and the business goal is to lead a customer to take significant action on your site. For instance, a goal may be to have a customer fill out a contact form, or purchase a new product. Basically, using PPC online advertising can make a substantial difference to your business and online brand. Here are Team WTI’s top 5 benefits of using PPC ads.

#1 Data Driven

One of the top benefits of PPC is the amount of data you can collect. In fact, the extra data collected is ultimately a free service that companies like Google Ads and Microsoft Advertising (formerly known as Bing Ads) ensure their clients can acquire. What type of data can be collected? Anything from the type of device used, the search terms that were typed, the social demographics behind the clicks, the time of day the Ads were popular, to location targeting, and final conversion tracking, data is at the base of all things PPC related.

#2 Simple Automated Bidding

Simple bidding is definitely a plus to running PPC ads. Once a budget is established between the advertiser and PPC platform company, this budget is definitive. With automated bidding, unless the advertiser changes the budget manually, it will remain the same throughout your ad campaigns. In other words, once your budget for the month is reached, the ads will stop running. There is no need to worry that the budget will be increased once it is met. On the other hand, bids can be changed at any point which adds flexibility.

#3 Business Goal Oriented

Utilizing PPC undoubtedly considers the business goals of each advertiser. For instance, every ad campaign is a powerful tool for aligning website traffic to a company’s end goal. In fact, PPC can be the final agent in ensuring leads for a company. From newsletter signups, filling out contact forms, to sending an email, every action on a site’s page can lead to a conversion. Along with SEO marketing, pay per click is an effective method to meet those business goals.

#4 A Great Pair With SEO

Search Engine Optimization, or SEO, is designed to increase organic traffic to a site. Through a variety of methods like content marketing, updating tags, and adding backlinks to a site, SEO is a fairly inexpensive tactic to bring more traffic to your site. It pairs well with PPC because they both share the same platform: the search engine. In addition, they both are attempting to reach the same audience. It seems counterproductive to disassociate these two effective marketing methods.

#5 Negative Keywords

Although there are numerous benefits of using PPC, using negative keywords is a very important benefit when considering target audiencing and cost effective measures. For example, in order to deter unwanted ads from displaying, negative keywords are used to prevent advertisements from displaying. For instance, if a foundation company wanted to avoid ads showing for someone searching for hardware tools, simply adding “hardware” tools as a negative keyword would do the trick.

The Benefits Of Using PPC Ads Are Endless

Our Digital Marketing Team at Team WTI can help you with all of your PPC-related inquiries. Typically, we see positive results about 3-4 weeks after we begin running ads for our clients. Along with SEO, it is a great tool to reach a broader audience in a relatively short amount of time. Please fill out a contact form or reach out to us via our numerous social media platforms so we can get you started!