Google Ads 101: Negative Keywords

By: Team WTI | Date: March 22, 2022

Categories: PPC Essentials,

Tags: Digital Marketing, Google Ads, PPC Articles,

Google Ads is a vast and often confusing avenue for digital marketing. There are many moving parts that make up the application and constantly updating. Mostly everyone knows about keywords and how they are important, but not many non digital marketers know… Read More

Reach Your Audience by Leveraging Ads

By: Team WTI | Date: November 24, 2020

Categories: PPC Essentials,

Tags: Facebook Ads, Google Ads, Instagram Ads,

We know your end goal as a business owner is to increase your sales. Whether you sell products or services, you can effectively reach your target audience by leveraging ads, both on Google, and social media.  Read More

The ABCs of Google Ads

By: Team WTI | Date: July 22, 2020

Categories: eCommerce, PPC Essentials,

Tags: Bing Ads, Google Ads, Pay Per Click Ads,

Google Ads/PPC Definitions Here are some of the common PPC definitions to give you a better understanding: Ad Creative – A… Read More