Google Ads is a vast and often confusing avenue for digital marketing. There are many moving parts that make up the application and constantly updating. Mostly everyone knows about keywords and how they are important, but not many non digital marketers know about negative keywords. Negative keywords are arguably even more important than regular keywords. […]
We know your end goal as a business owner is to increase your sales. Whether you sell products or services, you can effectively reach your target audience by leveraging ads, both on Google, and social media. Reach Your Audience Paid advertising like ads, whether it’s on Google or social media, can get your business in […]
Google Ads/PPC Definitions Here are some of the common PPC definitions to give you a better understanding: Ad Creative – A form of media whether it be text, an image, a slideshow, or multiple images that contains the information for the ad itself. Ad Extensions – Ad extensions are extra features that provide additional information […]