On Sept. 24, Google began rolling out its September 2026 spam update, its fourth spam update of the year. Like the others, it’s designed to push down sites that try to game search results. It has also brought back a question we hear from business owners almost every week: “If we use AI to help […]
Your Reviews Do More Than Build Trust When someone searches for a local contractor, cleaning company, landscaper, retailer, or other service provider, they may encounter your Google Business Profile before they ever visit your website. What they find there can make an important first impression. Your star rating, number of reviews, customer comments, photos, business […]
If you’ve spent any time reading about digital marketing lately, you’ve probably seen a new acronym appearing alongside SEO: GEO. Short for Generative Engine Optimization, GEO is becoming one of the biggest conversations in digital marketing—not because SEO is disappearing, but because the way people search is changing. Customers are no longer relying solely on […]
Artificial intelligence has exploded in popularity in recent years. As AI is able to do more and more—often for free—you might be wondering if hiring a digital marketing agency is worth it. Anything a marketing agency can do, AI can do just as well, right? Not exactly. Using AI tools isn’t the same as having […]
One of the most common frustrations businesses express about SEO is also one of the most understandable: “We’re not sure what we’re getting back from it.” Unlike paid advertising, where budgets in and leads out can often be tracked in near real time, SEO operates in a much more complex environment. Organic search results are […]