Google Ads is a vast and often confusing avenue for digital marketing. There are many moving parts that make up the application and constantly updating. Mostly everyone knows about keywords and how they are important, but not many non digital marketers know about negative keywords. Negative keywords are arguably even more important than regular keywords. […]
What Are Acquisition Reports? In Google Analytics, acquisition reports let you know where your visitors originated from? What does this mean, exactly? There are several ways a visitor can reach your website: directly, organically, referral, social media, email, and paid search. Essentially, having access to an acquisition report will allow you to understand how, and […]
If your business is growing, or you’re looking for new opportunities for growth this year, hiring a digital marketing agency is a great way to do that. However, it’s important to understand your goals and objectives, because not all agencies offer the same services. Here’s a few tips to help you know what to look […]
Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help Amazon shoppers find your brand. For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.” Capturing the eyes […]