UX signals are behavioral patterns measured by Google to determine a user’s experience on your site. Two of the most crucial of these behavioral metrics are click through rate (CTR), and bounce rate. These two metrics affect your rankings in major ways so it’s important to understand what UX signals are, and how to use […]
Did you know that YouTube pulls just as much attention as television? Did you also know that YouTube mobile users are twice as likely to pay attention to a video in app than the ordinary television viewer will to the TV? Many people do not realize how powerful the YouTube platform has become for influencing […]
If you’re not fully immersed in social media and Google updates, you may not know what I’m talking about here, so let me fill you in. A web story is a fullscreen, interactive visual storytelling format intended for mobile users. Displaying content this way quickly gained popularity through social media channels like SnapChat, Instagram, and […]
Cross-posting your content gives your content new life and tons of new views. And let’s be honest, it also saves TONS of time! The internet is a big place friends, so don’t be afraid share your content across multiple digital channels. Because chances are, most of your followers aren’t going to see your content if […]
Organize Your Entryway Just like our homes, businesses also need to be freshened up and reorganized from time to time. If you’ve been in business for more than a year, it’s likely you’ve got outdated content on your website or Google. Refreshing your old content to make it relevant to your audience today can help […]