Once upon a time, you could trick Google into ranking your site higher in search results, but those days are long gone friends. This post outlines a few outdated SEO tactics that Google actually punishes sites for, so be sure to avoid using these approaches when creating content for your website! Outdated SEO Tactic #1: […]
Are you considering a new website or if it’s time to update your website? Here’s a quick checklist to help you decide if it’s time for a refresh, redesign, or rebuild. Ask Yourself: If most answers are “no,” it might be time to act! The lifespan of a website is typically 2.5–4 years, but regular […]
By definition, social media management is “the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post.” You may also hear the terms social media marketing or digital marketing alongside social media management. However, digital marketing has a broader definition and includes […]
Social media is important in getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. […]
“A photo by any other name will help your SEO,” said William Shakespeare. Or at least, he would have said it had he not been busy writing about roses (and living in the 1500s). Photo file names is an oft-forgotten aspect of SEO (search engine optimization). Too often, leaving the default straight-from-the-camera file name is […]