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Why Every Business Needs a Digital Marketing Strategy

Why Every Business Needs a Digital Marketing Strategy

Digital MarketingWTI Blog

Every successful business has a plan. Whether your goal is generating more leads, increasing online sales, improving brand awareness, attracting better employees, or expanding into new markets, achieving those goals takes more than simply launching a website or posting on social media. It requires a digital marketing strategy. A well-designed strategy helps every part of […]

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What are UX Signals and Why You Should Care About Them

What are UX Signals and Why You Should Care About Them

Digital Marketing

UX signals are behavioral patterns measured by Google to determine a user’s experience on your site. Two of the most crucial of these behavioral metrics are click through rate (CTR), and bounce rate. These two metrics affect your rankings in major ways so it’s important to understand what UX signals are, and how to use […]

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How Necessary Is Web Development?

How Necessary Is Web Development?

Web DevelopmentWeb MaintenanceWebsite Design ArticlesWTI

Effective Planning Team WTI believes in effective web maintenance and web development planning. We believe in the importance of consistent updates, re-branding, and effective web development tools. In fact, we recently went live with our new Team WTI site. Being a part of the digital marketing and web industry means thinking forward, thinking faster, and […]

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Refreshing Content Helps Your Rankings on Google

Refreshing Content Helps Your Rankings on Google

Digital MarketingInternet MarketingSearch Engine Optimization

Organize Your Entryway Just like our homes, businesses also need to be freshened up and reorganized from time to time. If you’ve been in business for more than a year, it’s likely you’ve got outdated content on your website or Google. Refreshing your old content to make it relevant to your audience today can help […]

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Help Amazon Shoppers Find Your Brand

Help Amazon Shoppers Find Your Brand

Amazon Advertising CategoriesDigital MarketingE-MarketingeCommerceInternet MarketingPPC Essentials

Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help Amazon shoppers find your brand. For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.”  Capturing the eyes […]

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