On Sept. 24, Google began rolling out its September 2026 spam update, its fourth spam update of the year. Like the others, it’s designed to push down sites that try to game search results. It has also brought back a question we hear from business owners almost every week: “If we use AI to help […]
Your Reviews Do More Than Build Trust When someone searches for a local contractor, cleaning company, landscaper, retailer, or other service provider, they may encounter your Google Business Profile before they ever visit your website. What they find there can make an important first impression. Your star rating, number of reviews, customer comments, photos, business […]
Artificial intelligence has changed the way businesses approach social media. Today, anyone can ask AI to write a caption, generate an image, or create a month’s worth of social media posts in just a few minutes. While these tools have made content creation faster, they haven’t replaced the need for a thoughtful social media strategy. […]
If you’ve spent any time reading about digital marketing lately, you’ve probably seen a new acronym appearing alongside SEO: GEO. Short for Generative Engine Optimization, GEO is becoming one of the biggest conversations in digital marketing—not because SEO is disappearing, but because the way people search is changing. Customers are no longer relying solely on […]
If you’re a foundation repair or waterproofing contractor watching your phone ring less and your quotes get shelved, you’re not imagining it — and you’re not alone. It’s Not Just You Industry data backs up what a lot of contractors are feeling right now: So if it feels like even your warmest prospects are going […]