Search engine optimization has changed dramatically over the past decade. There was a time when ranking well simply meant placing the right keywords throughout a webpage. Businesses focused on exact-match phrases, keyword density, and repeating the same terms as often as possible. Today’s search engines—and AI-powered search experiences—are much more sophisticated. Instead of looking for […]
Knowing What Potential Customers Are Looking On Search Engines is an Important Part of SEO Strategy More and more, SEO and using keywords for searchability are tied directly to your business strategy and your understanding of what potential customers are searching for when utilizing search engines. Getting to the bottom of your main business goals […]
Once upon a time, you could trick Google into ranking your site higher in search results, but those days are long gone friends. This post outlines a few outdated SEO tactics that Google actually punishes sites for, so be sure to avoid using these approaches when creating content for your website! Outdated SEO Tactic #1: […]
It is obvious why your website needs to rank well. Websites that are listed in the first few search results are much more likely to be visited. If you can get someone to visit your site it builds brand recognition, trust, and may convert to a sale. Especially if you have decent content. So take […]