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Challenge A Midwest-based CNC machining company approached Team WTI with a bold vision: to grow its footprint in high-value industries like aerospace by highlighting its advanced automation capabilities. Despite operating a smaller shop, they offered cutting-edge precision and lights-out automation—but weren’t seeing the traction they needed online. With a focus on increasing visibility, reaching decision-makers, […]

Make sure your digital footprint reflects who you are today. Your web presence is more than just your website – it’s the full digital footprint your customers can see, from search results to social media to local listings. And while having a website is a great start, when’s the last time you really looked at […]

Search engine optimization has changed dramatically over the past decade. There was a time when ranking well simply meant placing the right keywords throughout a webpage. Businesses focused on exact-match phrases, keyword density, and repeating the same terms as often as possible. Today’s search engines—and AI-powered search experiences—are much more sophisticated. Instead of looking for […]

As a business owner, you may be wondering why it is important to have a social media presence. The truth is: social media is a way for you to connect with potential customers, build trust, and present your brand before you even have a one to one relationship with them. Therefore, it is very important […]

There is a common misconception that just having a website will bring you new customers. Although having a website is a fantastic first step, there is so much more to building an online presence. SEO or Search Engine Optimization, is the key to getting searchers to your website. One very important part of SEO is creating […]