One of the most common frustrations businesses express about SEO is also one of the most understandable: “We’re not sure what we’re getting back from it.” Unlike paid advertising, where budgets in and leads out can often be tracked in near real time, SEO operates in a much more complex environment. Organic search results are […]
Challenge A Midwest-based CNC machining company approached Team WTI with a bold vision: to grow its footprint in high-value industries like aerospace by highlighting its advanced automation capabilities. Despite operating a smaller shop, they offered cutting-edge precision and lights-out automation—but weren’t seeing the traction they needed online. With a focus on increasing visibility, reaching decision-makers, […]
When people think about libraries, they often imagine shelves of books, quiet reading corners, and community storytimes. But today’s libraries are so much more—they’re digital hubs, event centers, learning spaces, and vital resources for communities of all sizes. If your library isn’t investing in digital marketing, you may be missing out on opportunities to better […]
Make sure your digital footprint reflects who you are today. Your web presence is more than just your website – it’s the full digital footprint your customers can see, from search results to social media to local listings. And while having a website is a great start, when’s the last time you really looked at […]
Digital marketing is evolving at lightning speed, and one of the biggest changes shaking up the landscape in 2025 is the AI Overview, formerly known as Google’s Search Generative Experience (SGE). If you’re a small business owner or marketer, you might be wondering: What is SGE, and how will it affect my visibility in search […]