By definition, social media management is “the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post.” You may also hear the terms social media marketing or digital marketing alongside social media management. However, digital marketing has a broader definition and includes […]
Want to irritate a journalist? Send them a press release riddled with varying fonts, flowery language, and no clear purpose. When done correctly, a press release is the perfect way to share exciting news about your business. However, if you submit a poorly created press release, your news can be overlooked or ignored. Journalists, news […]
The domain world is changing, and pretty soon your .com domain registration could cost you more money. Historically, unless you are trying to buy a domain that has already been used, you can get a new domain for very little money. Especially if you are looking for a .com domain. There’s a bit of a […]
Social media is important in getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. […]
“A photo by any other name will help your SEO,” said William Shakespeare. Or at least, he would have said it had he not been busy writing about roses (and living in the 1500s). Photo file names is an oft-forgotten aspect of SEO (search engine optimization). Too often, leaving the default straight-from-the-camera file name is […]