How to Use Facebook Marketing Strategies for Conversions

By: Team WTI | Date: February 22, 2019

Categories: Social Media Management,

Tags: Facebook Advertising, Facebook Management, Facebook Marketing, Social Media Management,

Whether you’re a newly opened business or you’ve been established for awhile, it’s important to have a presence on social media. For many businesses, this means they rely on Facebook, Twitter, and Instagram to broaden their audience and inform guests about new deals and specials. Facebook is usually the platform that is most recommended for businesses because it is the most comprehensive at this time. Did you know that you can use Facebook marketing strategies to gain conversions? Got your attention? Let’s find out how.

Audience Insights

Once your Business Facebook page is set up, check your audience insights to understand who is engaging with your page. Facebook provides valuable demographic data such as age, gender, education, device usage, and shopping habits. This helps tailor your content to your audience’s preferences. For example, if you build homes, your audience may range from 30-65+, so marketing to 18-year-olds might not be effective. These insights also help you set goals and improve your Facebook marketing strategy.

When and How Often to Post

Your audience isn’t the only thing that you need to worry about on Facebook. You also need to think about when and how often to post. At WTI, we recommend posting a few times a week. By posting a few times a week, you keep your page active. You also remind potential and current customers that you are still around. Plus, you can post deals and specials going on. Posts should vary between links to articles that are relevant to your business, promotions and specials, and graphics that display your services. Clear and interesting photos of your service or product and your team are also very important.

Facebook Advertising

One of the best ways you can use Facebook marketing to your advantage is through Facebook ads. Facebook ads allow you to advertise on Facebook and Instagram. They can be graphics, photos, videos, or carousels of photos to scroll through. Additionally, Facebook ads not only display in the newsfeed. They also display in the sidebar, Messenger app, Stories, and other areas. You set up the audience that you want to see your ads. You also set up a budget for the ads. The ads can run all month or only part of the month, it’s your choice.

WTI Puts Facebook Marketing Strategies to Work for Your Business

At WTI, we manage your social media, including Facebook, Twitter, Instagram and more, to optimize your online presence. Looking for conversions from Facebook marketing or you’re looking for more communication with clients on Twitter or Instagram? We are happy to work with you to meet your goals. Contact us for more information about Facebook marketing and social media management services.