Team WTI Offers Public Relations Marketing

By: Team WTI | Date: February 22, 2021

Categories: PR Services,

Tags: Press Releases, Public relations Marketing,

Public Relations Marketing VS. Digital Marketing

At Team WTI, we offer both public relations marketing and digital marketing. So what really is the difference between the both? According to Lisa Depies, our public relations expert, “Both digital marketing and public relations are designed to promote your company. However, while digital marketing is designed to help online consumers learn about your company, products and services and help build brand awareness, public relations often focuses on a single, newsworthy topic and can reach more traditional media outlets, including newspapers, magazines and TV.” Ultimately, both marketing methods are necessary to elevate the status of your company, but using public relations marketing allows businesses to emphasize an element in their company that needs direct attention.

How To Get Started With Public Relations

Reaching customers through a variety of media platforms is a staple of traditional public relations. Our public relations team strives to build positive brand awareness by writing press releases that create quality media coverage for your business. In fact, the most important element of the press release is understanding why your release is newsworthy. Our team will focus on matters that effectively promote both your company’s intentions and business goals. We will work closely with you on a variety of factors to construct press releases that detail specific events or products. For instance, has your staff volunteered for a local school? Is your new product the first of its kind? Did your company recently win an award? These are important questions to ask before building a public relations marketing campaign.

How We Promote Press Releases

Firstly, when writing a press release, it’s important to include quotes from business owners or staff members and to present the press release in an easy-to-use format for media outlets. Additionally, at Team WTI, we utilize national and international press release wire services to ensure your release reaches the widest audience possible. Releases can be targeted to niche markets enabling your press release to be seen by numerous potential customers and clients. Press releases may also be distributed on a regional or state-wide basis. Essentially, we can reach a wide-array of media outlets in both traditional and non-traditional formats.

Benefits of Public Relations

There are a variety of benefits to hiring a public relations marketer. Similarly to hiring a digital marketing company to increase Search Engine Optimization (SEO), public relations is an excellent way to release company news. For example, we’ve seen our customers’ releases published in newspapers and magazines around the country. We’ve seen our clients mentioned in social media, written about in blogs and showcased on websites. Furthermore, we provide detailed performance reports to clients so they’re able to track and monitor how their public relations marketing has increased value to their company.

Contact Our TEAM Today

Reach out to our TEAM today to begin collaborating on the public relations process. We look forward to promoting your company in a manner that reaches the audiences you deserve. Call 309.489.0026 or 563.278.3389 or fill out a contact form, and we will get back to you very soon!