Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help Amazon shoppers find your brand. For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.” Capturing the eyes […]
Advertising executives and retail marketers at some of the nation’s biggest companies agree – the use of Amazon Ads is on the rise. Nanigans and Advertiser Perceptions surveyed 100 ad executives at large US retailers. All surveyed represented companies that generated annual online sales of $100 million or more. When it comes to digital ad […]
Your Website Is Still the Most Valuable Digital Asset Your Business Owns With the rise of AI-powered search, social media, online reviews, video marketing, and countless digital platforms, some business owners wonder whether websites are still as important as they once were. The answer is simple: Yes—and arguably more than ever. Your website isn’t just […]
As we put away the leftovers and relax on the couch for the rest of the football game, many of us take out our smartphones. Whether we’re catching up with friends or we’re looking for the latest deal on Black Friday and Cyber Monday, mobile traffic was the driving force this past weekend. Salesforce shared […]