By definition, social media management is “the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post.” You may also hear the terms social media marketing or digital marketing alongside social media management. However, digital marketing has a broader definition and includes […]
Social media is important in getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. […]
When you want to try something new, where do you start? Maybe you are looking for a restaurant, a service company, or a hotel to stay at. Do you ask your friend or maybe you Google it? Did you know that Google receives over 63,000 searches per second on any given day? This means that […]
Just as many consumers are using the internet more and more to purchase goods and services, they are also using the words of other customers to inform those purchases. The average consumer has become jaded when it comes to some advertising methods, so they are turning to reviews and testimonials from their peers to provide […]
One struggle we have in helping our clients improve their search rankings is getting photos and other images from them. Images boost business by creating visual interest. The average user is more visually oriented than ever before, so it’s important that your website, Google My Business (GMB) listing, and social media pages have fresh and […]