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AI Didn’t Break Google’s Rules. Low-Value Content Did.

AI Didn’t Break Google’s Rules. Low-Value Content Did.

AI StrategyDigital MarketingSearch Engine OptimizationWTI Blog

On Sept. 24, Google began rolling out its September 2026 spam update, its fourth spam update of the year. Like the others, it’s designed to push down sites that try to game search results. It has also brought back a question we hear from business owners almost every week: “If we use AI to help […]

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