On Sept. 24, Google began rolling out its September 2026 spam update, its fourth spam update of the year. Like the others, it’s designed to push down sites that try to game search results. It has also brought back a question we hear from business owners almost every week: “If we use AI to help […]
Google recently rolled out a new report inside Search Console called Generative AI performance. It shows you how often your website’s pages are showing up inside Google’s AI-powered search features — things like AI Overviews and AI Mode — instead of just the traditional blue-link search results you’re used to tracking. Why This Report Matters […]
You just wrapped a big push. Your foundation or waterproofing crew asked every satisfied customer to leave a review, and now you’ve got 25 new five-star reviews sitting on your Google Business Profile. Feels like a win. But a few weeks later, your local rankings haven’t budged — and you’re wondering why. Here’s the part […]
Your Reviews Do More Than Build Trust When someone searches for a local contractor, cleaning company, landscaper, retailer, or other service provider, they may encounter your Google Business Profile before they ever visit your website. What they find there can make an important first impression. Your star rating, number of reviews, customer comments, photos, business […]
If you’ve spent any time reading about digital marketing lately, you’ve probably seen a new acronym appearing alongside SEO: GEO. Short for Generative Engine Optimization, GEO is becoming one of the biggest conversations in digital marketing—not because SEO is disappearing, but because the way people search is changing. Customers are no longer relying solely on […]